Someday someone told me that blogging was about being egomaniac and thinking that we can say something interesting almost everyday.
I answered that it was not my percetion at all, and that blogging was all about sharing ideas, knowledge, thoughts and visions.
After this night, I can affirm that blogging is both of them! B-r-ent.com wrote a very nice article about my blog (sorry the article is in French) and I can say two things:
- Thanks to that I have discovered a really good portal about new technologies and more, and started exchanging about some topics (including Miniville, which seems to raise a lot of questions!)
- And for sure nothing could make me happier than receiving compliments (I am a woman after all !)
So just start blogging, you won’t regret it 
Entries (RSS)
I am in advance sorry for my English but I launch out…
The world of the blog is large today. There are goods and bad blog or more exactly, blogs which speak about oneself and others which speak with the others.
I believe in the second and sometimes one lets oneself make by the first.
Still thank you for your successful test.
Blogging is all about nano-publishing (NNP) ie feeling the same energy and joy than back in 1453 Gutemberg managed to free publishing and the distribution of knowledge. With a blog one can nano-publish and get it’s own thoughts edited realtime world-wide through the web. This a new power breaking the long established rules of intistutional power and control on people understanding of the world they are living in. In many ways it’s a short cut to the heavy weight media and we can get the news spraid trough out the blogospher at the speed of our thoughts…
Along with the NNP comes the new technics capable to capture insights, content and distribute it such as the long train theory enhanced it… through nano-markets ! To the opposite of real world distribution of muzic where all the space (audio, video, print, tv) is exclusively for the blockbusters… with the web and its 2.0. components stock management is total distributed where a singer can produce its own record and at this point of time there is no issue of inventory management… ebay does it very well… as the physical inventory management is outside of the intermediation plateform… hence much easier to get the long train fully enjoyable… then from this NNP technology available to anyone of us emerge the nano-marketing technics capable to identify signals by far too small for traditional marketing or even CRM and the 1 to 1 marketing.
I strongly believe that marketing is a matter of ethics in the way to produce and distribute products and services in a more of less liquide economy. Blogging makes it even more liquidity as from the start the customer is involving in the creation and production processes… hence a much better product and service can belivered at a much more economical price. As you can see, my interest is in the usage of scarse resources by organisations, and corporate blogging with this NNP capability has changed our lives and our businesses too !
Cheers,
Gil
Thank you so much for such a quality comment. My article was anecdotic which is why I did not give a detailed description of my vision of blogging, but you are right and there would be so many things to say.
I love your comparison between the traditional long tail conceptualized by Chris Anderson essentially for e-commerce and NNP. Both commerce and information are now in the hands of million of people instead in those of blockbusters-makers, due to the low barriers (technical and economic) to entry those two markets.
Long tail becomes true for social networks too: as more and more models rely on advertising, we will attend a trend towards ultra targeted social networks to provide advertisers with a better return on their campaigns.
But I’m curious: how would you qualify Twitter? If blog is nano-publishing, then Twitter is pico-publishing! To come back to how you described blogging, we can say that with Twitter there are even more short cuts and news spread even more rapidly. Then the problem is: what’s the limit between rapidity of diffusion (basis of the “liquidity”) and lack of quality due to a lack of hindsight?
I invite you to read the special “Blogs de com’ ” in the “Strategies” of this month. The central file is “Can we live of our blog?”. Very great articles!