I know that a lot of people have already read The E-Myth revisited by Michael E. Gerber and that it is quite an old book, but I have been amazed by the simplicity and the truthfulness of how the author describes the mind of a business owner. I have quite a good experience of very small businesses: I have created one, my mother has created her own fashion shop and my father owns his fishing boat. And what Gerber describes is exactly the mistakes my parents and I have done in our businesses. I have made a more detailed review of this book on Tech It Easy here, and I strongly invite you to read it, but in a few words, the psychological brakes which prevent owners from creating efficient businesses:
- Owners focus on the product rather than on the business (my mother always tells me that her clothes are fantastic so she does not understand why she does not manage to make ends meet).
- Owners build a business based on their talent and personality rather than on processes, which makes impossible to grow the business or to create others on the same model.
- Owners go to work in their business rather than on it.
And to finish, just to show you that this guy is great:
Entries (RSS)