Oct
14
2007
Generating breakthrough products: the Lead User Methodology
Posted by: Fidji SIMO in Blogging, Education, Entrepreneurship, Innovation, UCLA
A lot of my courses are oriented towards entrepreneurship and technology management, so I will use some of them as a raw material for some articles here or on Tech It Easy.
I just published an article on Tech It Easy concerning a process to generate breakthrough innovations, especially in technological companies, by identifying “lead users” on a specific market. If you want to take a look it’s here.
Technorati : lead user methodology
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